Throughout both my major project and live project, I have been trying to broaden my knowledge of the context for my work which is Menswear. Having looked at both high street and high end towards the beginning of my major project and having worked for Tom Ford in my live project, I feel my work now sits best in the high end market due to the brighter colours, bolder patterns, quality of yarn and Lurex yarns used I have incorporated in to my work.
Model Dmitry Brylev by Photographer Kevin Sinclair.
Figure. 1 - Black turtle neck and suit by Vivienne Westwood, Jacket over shoulder by Versace
Figure. 2 - Black printed turtle neck by Raf Simons, Jacket by Prada, Coat by Tommy Hilfiger
Tommy Hilfiger - Autumn/Winter 2013/2014
Etro - Fall/Winter 2014
Thom Sweeney - Bespoke tailoring
Looking at designers who have found their place in the menswear market has helped me place my work and consider designs and collaborations for Unit X. I am drawn to high quality and professional finishings and from looking at the designers above, it is these aspects as well as the best tailoring that create high end, catwalk worthy, statement pieces. I admire the impeccable tailoring at Thom Sweeney and the bold, oversized patterns from Etro and Tommy Hilfiger. The photo shoot with model Dmitry Brylev shows the exquisite garments for their intended market and purpose and I think further research in to designers and photographers will help me to understand the industry better and move my fabrics forwards.
I think with practice and refinement to my techniques and fabrics, they could be sold for similar prices to that of Dash and Miller, selling to high end Menswear designers and companies for outerwear.
Fig. 1 - Sinclair, K. (2013) Essential Hommes A. Visuelle. [Online] [Accessed on 21st February 2014]
<http://visuellemagazine.blogspot.co.uk/2013/12/essential-hommes-dmitry-brylev-by.html>
Fig. 2 - Sinclair, K. (2013) Essential Hommes B. Visuelle. [Online] [Accessed on 21st February 2014]
<http://visuellemagazine.blogspot.co.uk/2013/12/essential-hommes-dmitry-brylev-by.html>
Fig. 3 - British GQ Magazine. (n.d) Tommy Hilfiger Autumn/Winter 2013-14. [Online] [Accessed on 21st February 2014] <http://www.gq-magazine.co.uk/style/catwalk-fashion-shows/AW2013/Mens/new-york/Tommy_Hilfiger/full-length-photos>
Fig. 4 - Mandylor, S. (2014) Etro Fall Winter 2014. It's All Style To Me. [Online] [Accessed on 21st February 2014] <http://itsallstyletome.com/2014/01/13/etro-fallwinter-2014/>
Fig. 5 - Thom Sweeney. (n.d) Look Book. [Online] [Accessed on 21st February 2014]
<http://thomsweeney.co.uk/#/look_book/index.aspx>